About Label Anju Kumar
For years, we focused on the B2B segment, catering to retailers and wholesalers who appreciated the craftsmanship and uniqueness of our designs. Our collaborative spirit and commitment to quality allowed us to build strong relationships within the industry, and we thrived in this space for over two decades.
However, the world as we know it changed with the onset of the COVID-19 pandemic. The challenges posed by the global crisis disrupted the traditional B2B model, forcing us to reevaluate our approach. While the market shifted, so did consumer behavior, with online shopping emerging as the new norm. We realized it was time to pivot and embrace the digital era to stay connected with our customers.
In 2024, we took the leap into the online world by launching our Instagram page. This marked a new chapter for us, allowing us to launch - LABEL ANJU KUMAR - our designer wear for moms and their darlings to a wider audience. Our aim was clear: to make high-quality, affordable designer clothing accessible to customers worldwide. With a focus on maintaining the essence of Indian design and catering to modern sensibilities, we quickly gained a small but loyal following.
Today, our vision extends far beyond just selling clothing. We aspire to create a brand that celebrates individuality, tradition, and affordability. Each piece we design is a testament to our journey, rooted in a legacy of passion and perseverance. From humble beginnings to becoming a global brand, we remain committed to bringing joy and style to our customers’ lives.
As we continue to grow, we are deeply grateful for the support and trust of everyone who has been a part of our journey. Here’s to creating beautiful memories, one design at a time.